Tips on Corporate Christmas Gifts

Posted by Get Smart Promo on 11 October 2018 4:54:39 PM

Why give Corporate Christmas gifts?

Corporate Christmas gifts are a great way to say thank you to your staff and customers for their valued service throughout the year and makes them feel valued and appreciated. The upside for your organisation is your brand gets increased exposure through your generosity.

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Topics: Corporate Gifts, Staff Gifts, Promotional Gift Ideas, Christmas, Christmas Ideas

Decoration Methods Explained

Posted by Get Smart Promo on 2 May 2018 2:20:45 PM

Brand identity is a fundamental part of a business – the placement of your name or logo on an item is a great way to advertise, and can be included on almost any promotional marketing item.

Below is a small selection of ways that your message or logo can be applied to your product – these are just a few of the wide and exciting methods of decoration – if it’s not on this page, just ask – we can do it!

 

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Topics: Artwork, Branding, Product Decoration, Embroidery, Pad Printing, Screen Printing, Engraving, Sublimation, Embossing, Debossing, Foil Stamping, Laser Engraving, Silicone Printing, Plastisol Transfer, Digital Transfer

Artwork Files Explained

Posted by Get Smart Promo on 2 May 2018 2:03:28 PM

Some things to remember when thinking of artwork for your next promotional order.

All logos and artwork are preferred in an outlined EPS, or for photos and images, a high resolution JPEG at no less than 300 DPI at the correct size.

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Topics: Artwork, Artwork File Types, Logo File Formats, eps, jpg, jpeg, pdf, png, ind

5 Steps to a Successful Corporate Event

Posted by Get Smart Promo on 2 May 2018 1:58:49 PM

Whatever the corporate occasion, understanding how to plan an event step-by-step will not only save you stress and time, but help you create a truly unforgettable business event. In this article we give you valuable step-by-step tools and advice to help you achieve your goals – however ambitious!

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Topics: Marketing, Brand Awareness, Branding, Strategic Marketing, Event Planning, Events

7 Strands to Better Marketing

Posted by Get Smart Promo on 2 May 2018 1:51:39 PM
The average marketing strategy is messy. It resembles a strand of spaghetti in a bowl of pasta; you can see where it starts, but soon after, it disappears into a tangled pile.
Your marketing strategy should be al dente - that doesn’t mean your marketing should be stodgy! There is a lot to be said for a little planned spontaneity to put your marketing in place, strand by strand.

 

Strand One: Know yourself

If you know the strengths and weaknesses of your organisation, you can make them your competitive advantage. For example, your organisation might be in an out of the way location. You can make up for this by offering online courses or online products. You’ll become known as the flexible organisation rather than the hard to get to place. Get analysing! List your strengths and your weaknesses and profit from both.

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Topics: Brand Awareness, Branding, Marketing, Strategic Marketing

Colour Formats Used For Promotional Product Decoration.

Posted by Get Smart Promo on 2 May 2018 1:30:37 PM

Have you heard the terms Pantone PMS, CMYK or RGB and wondered what does this mean?  Let us explain.

 

What are Pantone Colours (PMS colours)?

Most corporate logos are designed with Pantone colours, which are a universal standard colour guide for print production. Some companies have their ‘own’ colours (for example, Cadbury ‘Purple’ which allows the same colour to be reporoduced with different printers). By sending us your corporate logo in Pantone colours, your logo will be reproduced with consistency. If you do not have a selection of Pantone colours for your logo, we can match your logo to Pantone swatches. Your order may state that printing can be in one colour or more. This means the amount of Pantone colours that will be used, and each colour is charged at a cost. 

Not sure what your pantone colour is, check out this useful tool

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Topics: PMS, CMYK, RGB, Colours, Pantone

Promotional Items Putting you out there!

Posted by Get Smart Promo on 2 May 2018 1:23:41 PM

Never miss a chance to promote.

A business card may have been the go-to promo item, but how long will it take to sink into the dark depths of a bag? As for that newspaper ad – it’s either already in the recycling bin or at the local takeaway wrapping up tonight’s dinner! That’s hardly getting your message out there!

 

 

 

 

 Hit them with your best shot!

So which promotional item is for you? Ask yourself, what is your brand about? Is it all about education, maybe creativity? Generosity? Professionalism? Customer satisfaction? Whatever message you want to get across, promotional items that are branded with your business name or message will give you more exposure and branding value than any traditional business card. A promotional product will be seen and used every day.

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Topics: Promotional Items, Marketing, Branding, Brand Awareness

5 Reasons to ban single use plastic bags

Posted by Get Smart Promo on 1 May 2018 1:19:11 PM

Plastic bags have become a convenient part of our modern lives, however this convenience carries with it a very high cost to the environment and human health. Because there are so many negative impacts from the use of plastic bags, many countries around the world are putting plastic bag bans in place. Below are 5 good reasons why your company should ban the use of plastic bags.

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Topics: Reusable bags, Tote Bags, Bamboo Bags, Non Woven Bags, Paper Bags