The average marketing strategy is messy. It resembles a strand of spaghetti in a bowl of pasta; you can see where it starts, but soon after, it disappears into a tangled pile.
Your marketing strategy should be al dente - that doesn’t mean your marketing should be stodgy! There is a lot to be said for a little planned spontaneity to put your marketing in place, strand by strand.
Strand One: Know yourself
If you know the strengths and weaknesses of your organisation, you can make them your competitive advantage. For example, your organisation might be in an out of the way location. You can make up for this by offering online courses or online products. You’ll become known as the flexible organisation rather than the hard to get to place. Get analysing! List your strengths and your weaknesses and profit from both.