5 Steps to a Successful Corporate Event

Posted by Get Smart Promo on 2 May 2018 1:58:49 PM

Whatever the corporate occasion, understanding how to plan an event step-by-step will not only save you stress and time, but help you create a truly unforgettable business event. In this article we give you valuable step-by-step tools and advice to help you achieve your goals – however ambitious!

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Topics: Branding, Brand Awareness, Events, Marketing, Strategic Marketing, Event Planning

7 Strands to Better Marketing

Posted by Get Smart Promo on 2 May 2018 1:51:39 PM
The average marketing strategy is messy. It resembles a strand of spaghetti in a bowl of pasta; you can see where it starts, but soon after, it disappears into a tangled pile.
Your marketing strategy should be al dente - that doesn’t mean your marketing should be stodgy! There is a lot to be said for a little planned spontaneity to put your marketing in place, strand by strand.


Strand One: Know yourself

If you know the strengths and weaknesses of your organisation, you can make them your competitive advantage. For example, your organisation might be in an out of the way location. You can make up for this by offering online courses or online products. You’ll become known as the flexible organisation rather than the hard to get to place. Get analysing! List your strengths and your weaknesses and profit from both.

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Topics: Branding, Brand Awareness, Marketing, Strategic Marketing

Promotional Items Putting you out there!

Posted by Get Smart Promo on 2 May 2018 1:23:41 PM

Never miss a chance to promote.

A business card may have been the go-to promo item, but how long will it take to sink into the dark depths of a bag? As for that newspaper ad – it’s either already in the recycling bin or at the local takeaway wrapping up tonight’s dinner! That’s hardly getting your message out there!





 Hit them with your best shot!

So which promotional item is for you? Ask yourself, what is your brand about? Is it all about education, maybe creativity? Generosity? Professionalism? Customer satisfaction? Whatever message you want to get across, promotional items that are branded with your business name or message will give you more exposure and branding value than any traditional business card. A promotional product will be seen and used every day.

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Topics: Branding, Brand Awareness, Promotional Items, Marketing